3 Main Areas of Improvement: Foundation Phase
1
Plan your workouts
Skinny fat physiques improve best with:
- Structured resistance training workouts
- Progressive overload (making workouts harder over time)
- Compound lifts
Plan your workouts ahead of time and keep track of every set you do in the gym. Try to improve on this every week.
2
Understand your calories
Many skinny fat guys:
- Undereat protein
- Don't track calories
- Inconsistent eating with binges on the weekends
Try tracking your calories for 1 week to get a better understanding of how many calories you're normally consuming every day, from here, you can make some adjustments.-
3
Muscle building > Fat loss or cardio
A common mistake is:
- Doing lots of cardio
- Eating low calories
- No resistance training
Make sure to prioritise resistance training workouts.
3 x 45 minute workouts every week will start building muscle - making a lot more progress to your physique.
Your 3 Step Framework
There's no secret formula. Amazing results come from doing the simple stuff well and consistently. That's what the 12 Week Program is designed to do.
Dial in Nutrition For Faster Progress
No crash cuts.
No extreme deficits.
No starving yourself.
You'll get:
- Personal calorie targets to focus on losing fat whilst building muscle
- Protein guidance and target
- Meal Ideas
- Adjustments based on progress
Simple diet strategies for the best results.
1
2
3
Build a Proper Training Structure
Your fitness journey is unique, and your workout plan should be too.
I’ll create a fully personalised workout program built around:
- Your goals
- Your experience level
- Your lifestyle
- Your available equipment
- Your weak points
Each week, your plan is updated with new exercise targets to keep you progressing and motivated.
No fluff. No junk volume
1-1 support all the way through
Most guys fail because no one holds them accountable
You'll get:
- Direct access to me 24/7
- Unlimited feedback and advice
- Plan adjustments
- Weekly check-ins
- Exercise analysis videos every week
Whether you need form checks, advice, or just a boost of encouragement, I’ll be with you every step of the way.
In-depth exercise analysis videos, you'll perfect your form and train with confidence.
This is for guys who:
This is NOT for guys who:
What my clients say
"Training with Will has been an incredible experience!
He's not just a great coach but also a true professional, always paying attention to the details and tailoring everything to my needs.
From the start, he made things easy to understand and was super approachable, which made a big difference for me."
"Working with Will has been a game changer for my fitness and nutrition.
His programs are clear, the video tutorials are super helpful, and the weekly check-ins keep me accountable.
Everything is fully personalised to you, and he's always updating the plans based on your progress and goals.
He's always available for questions and genuinely cares about your progress. Highly recommend."
"Will is a top guy who goes above and beyond when you work with him.
I saw great results and cannot recommend enough."
"Will was absolutely awesome all round - the coaching service was super easy to get started, straightforward and easy to follow.
Wills knowledge and expertise was great and helped me to achieve my goal in 8 short weeks.
He made the video calls (despite me being on the other side of the world) work and would always go above and beyond to make sure my questions were answered. Highly recommend!"
"I feel more confident and have more strength than ever before"
"When I signed up Will really guided me through how to do each exercise with proper form.
I didn't have any prior knowledge on how to lift weights, but Will really eased me into exercises I never thought I would do.
I highly recommend him to anybody who wants to be in their best shape.
