3 Main Areas of Improvement: Building Phase
1
Consistent but not progressive
You may:
- Go to the gym regularly
- Do similar weights each week
- Not track performance
- Focus more on cardio than resistance training
BUT, make sure you have a structured workout routine and you are keeping track of progress every workout.
2
Your nutrition is not accurate
But without understanding your metabolism and your daily energy balance (consumption vs expenditure), it's almost impossible to be certain you are eating correctly.
Instead:
- Figure out your maintenance calories
- Track your diet for one week to see how many calories you actually consume
- Try to make small adjustments to eat in a small deficit every day
3
Your going off track too often
A common mistake guys that stay skinny fat make is they train and eat well for a week or so, and then go back to old habits.
Make a routine that is easy enough to stick to over a long period of time.
Don't grind out a 6 day workout split and cut all carbs as you'll quit after a few days.
3 x 45 minute workout every week, a small calorie deficit and high protein diet is all you need. Be consistent.
Your 3 Step Framework
There's no secret formula. Amazing results come from doing the simple stuff well and consistently. That's what the 12 Week Program is designed to do.
Dial in Nutrition For Faster Progress
No crash cuts.
No extreme deficits.
No starving yourself.
You'll get:
- Personal calorie targets to focus on losing fat whilst building muscle
- Protein guidance and target
- Meal Ideas
- Adjustments based on progress
Simple diet strategies for the best results.
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2
3
Build a Proper Training Structure
Your fitness journey is unique, and your workout plan should be too.
I’ll create a fully personalised workout program built around:
- Your goals
- Your experience level
- Your lifestyle
- Your available equipment
- Your weak points
Each week, your plan is updated with new exercise targets to keep you progressing and motivated.
No fluff. No junk volume
1-1 support all the way through
Most guys fail because no one holds them accountable
You'll get:
- Direct access to me 24/7
- Unlimited feedback and advice
- Plan adjustments
- Weekly check-ins
- Exercise analysis videos every week
Whether you need form checks, advice, or just a boost of encouragement, I’ll be with you every step of the way.
In-depth exercise analysis videos, you'll perfect your form and train with confidence.
This is for guys who:
This is NOT for guys who:
What my clients say
"Training with Will has been an incredible experience!
He's not just a great coach but also a true professional, always paying attention to the details and tailoring everything to my needs.
From the start, he made things easy to understand and was super approachable, which made a big difference for me."
"Working with Will has been a game changer for my fitness and nutrition.
His programs are clear, the video tutorials are super helpful, and the weekly check-ins keep me accountable.
Everything is fully personalised to you, and he's always updating the plans based on your progress and goals.
He's always available for questions and genuinely cares about your progress. Highly recommend."
"Will is a top guy who goes above and beyond when you work with him.
I saw great results and cannot recommend enough."
"Will was absolutely awesome all round - the coaching service was super easy to get started, straightforward and easy to follow.
Wills knowledge and expertise was great and helped me to achieve my goal in 8 short weeks.
He made the video calls (despite me being on the other side of the world) work and would always go above and beyond to make sure my questions were answered. Highly recommend!"
"I feel more confident and have more strength than ever before"
"When I signed up Will really guided me through how to do each exercise with proper form.
I didn't have any prior knowledge on how to lift weights, but Will really eased me into exercises I never thought I would do.
I highly recommend him to anybody who wants to be in their best shape.
